1. Why do you think the primary and secondary target
audience is for The Woman in black? Why?
Personally, I think
the primary audience is young adults/ teenagers. This is because the main
selling point of the film is how the main star is Daniel Radcliffe, Who played
the popular role of Harry Potter and this is his first big screen outing of the
adult and more mature Harry. Therefore it will attract Harry Potter fans. I
believe the secondary audience is horror lovers. The film had been adapted from
a book therefore it already had a fan base from that.
2. How was The
Woman in Black marketed? ( Think about genre(s), subgenre (s), media platforms,
target audience, promotions, size of campaign, etc.)
The woman in black
was marketed in many different ways. Through large social networking campaigns
via twitter and Facebook is a main way. Daniel Radcliffe was the key part in
marketing, being largely stated on every advertisement as well as the audience viewing his
recognisable face of posters etc. He also took part in interviews on big
television shows such as the Jonathon Ross show
to promote his new blockbuster.
Merchandise was also released to fans to purchase such as t shirts and
mugs.
3. Do you think the marketing materials for the film
were appropriate? Why?
I think that the
marketing materials were appropriate. The trailer was clearly edited and made
to the 12 certified film age rating. Nothing particularly is shown that is
scary as it didn’t give it away for the film overall as well as keeping the 12
rating. The majority of the marketing material was of Daniel Radcliffe being
the main selling point for the film, having a celebrity image that keeps up
everything he done being appropriate for the primary target audience.
4.What kind of
release did the film have? (big/small? How many cinemas showed the film on its
release?)
From this you can see that is have a large
release. It made 127 million dollars worldwide , showing in 2856 theatres. The film
had a budget of 17 million dollars and just of the opening weekend they had
grossed 20 million dollars. The Woman in Black became the biggest British
horror film of all time.
5.How much did the woman in black
cost to make? (production budget) and what was the industry impact on the woman
in black? (this box office and trends)
As
said the production budget was around 17 million dollars and it then made over
this money on just the opening weekend with the 20 million dollars. For the
film industry the woman in black had a huge impact being how successful it was
and has had other studios making similar paranormal film to try and match the
success of the woman in black.
.6. Why do you think the film was so successful? (you must come up
with at least two reasons)
The
main reason why the film was so successful was because of the big star Daniel
Radcliffe used. He is a well-known actors and has a huge fan base to bring to
woman in black. Another reason why I believe the film is successful is because
of what extent the producers went through to advertise the film on the market.
Interviews, merchandise, billboards etc was covered to create more interest for
people to want to go and watch the film.
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